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With the 720S implication is absurd

"We've got 20 seconds..."

You’re making something to pique people’s interest in a very short period of time. You want viewers to walk away with the ‘key takeout’. You have a McLaren 720s, a beautiful evening, a van and a cinema camera. What do you do? Easy! You go for a triumphant burn down the A453 with two grown men hanging out of the back of a VW Transporter on climbing harnesses whilst trying to focus on the streak of silver bearing down on them.

And the key takeout?

Well, the car is more powerful than God and there’s a power station in the background. And just in case the analogy was missed you also superimpose the word ‘Power’ over the image.

This advertising game might not be rocket science exactly, but nor does it need to be when the car practically is.

How we're responding to COVID-19.

At XL we've introduced several measures to ensure the safety of our customers and staff. Our head office is open for drop-offs and collections and all our vehicles are fully valeted and sterilised. Collections and drop-off staff all have full PPE including face masks, sanitising spray and hand cleaning fluid.

Our procedures for customers collecting vehicles:
  • New vehicles will be cleaned, sanitised and disinfected by our staff member, who will then place the keys on the windscreen and then go 2 metres away whilst the client goes to the vehicle to inspect it. Once our customer has checked and is happy with the vehicle a copy of the inspection report is emailed straight to them.
  • The handover is complete, and no contact is made between the customer and staff member. Spare gloves and sanitising wipes are available for our customers to use should they be required.
Our procedures for customers returning vehicles:
  • When a customer arrives with the vehicle our staff member will direct you to park the vehicle in a dedicated parking area and ask you to leave the vehicle, locking it and placing the keys on the windscreen. Once our customer has done this and is the required 2 metres away our staff member will approach the vehicle to disperse the sanitising/disinfecting fluid on the keys unlock and enter the vehicle sanitising the dashboard, steering wheel, handbrake, door and window controls, seat adjustment controls. Our staff member will then perform the initial visual checks inside the vehicle, such as mileage, servicing and fuel levels. A full external check of the vehicle is performed, along with tyres, under to bonnet and boot. Any new damage is noted. Once the inspection is complete a copy of the inspection will be emailed straight to the client.

Keep on keeping on... and stay safe!